RELEASE: FitWorth Celebrates Corporate Challenge Finale with Mayor Price

                                                                

 

FOR IMMEDIATE RELEASE:                                                                              PRESS CONTACT:

March 8, 2016                                                                                                              Kate Blackburn

                                                                                                                                    832.247.7845

                                                                                                                                    kate@fitworth.org

 

             FitWorth Celebrates Corporate Challenge Finale with Mayor Price

 

Fort Worth, Texas, March 8, 2016 – On Tuesday, March 15th, FitWorth will celebrate its third annual Corporate Challenge, with 21 companies and more than 2,000 individuals participating in a friendly competition to track and pursue healthy behaviors in the workplace. Initiated and championed by Mayor Betsy Price, FitWorth is leading the way in 2016 to a healthier future for Fort Worth, one step at a time.

 

The challenge engaged competitors in paying attention to their healthy lifestyle behaviors, by providing a tool and incentives to track minutes of activity, nutritional choices and civic engagement. Last year, participants reported more than 2,796,987 total activity minutes, with Whitley Penn taking the grand prize. This year, participants reported a staggering 3,685,080 activity minutes and lost 3,496 pounds. The company with the highest participation was the City of Fort Worth, with 578 active participants, followed closely by Cook Children’s with 509 individuals tracking their healthy choices.

 

The 2016 winner, based on average activity minutes, will be announced at the FitWorth Challenge Finale on March 15th, from 6:00 – 8:00 PM at Magnolia Green on 1201 Lipscomb Street. Prizes will also be awarded to the highest performing team and individual. This event is open to the community and will include family-friendly activities, food trucks, and a trophy presentation with Mayor Betsy Price.

 

Participating companies included the City of Fort Worth, UNT Health Science Center, Cook Children’s, Oncor, Whitley Penn, Bicycles, Inc. Fort Worth, Trademark Property Company, RHSB Insurance, KW Net Lease Advisors, Blue Zones Project Fort Worth, Tarrant County College, Freese & Nichols, Inc., Higginbotham & Associates, Fort Worth Bike Sharing, Cushman and Wakefield, Fort Worth Housing Authority, Tarrant County Homeless Coalition, Texas Health Resources, Steadmed Medical, Freese & Nichols, and Genius House Media.

 

FitWorth was designed to function as a catalyst for existing community resources, generating momentum for more movement, and this year’s challenge took that effort to new levels. Participants reported 38,190 minutes worth of bonus points for their teams by volunteering at Tarrant Area Food Bank, applying for the American Heart Association’s Fit-Friendly designation, running in or volunteering for the Cowtown Marathon, participating in the FitWorth Restaurant Crawl, and signing the Blue Zones Project Individual Pledge. These organizations will also be present at the FitWorth Challenge Finale, with information and resources about how to get involved with building a healthier Fort Worth.

 

ABOUT FITWORTH

FitWorth is a movement created in 2012 to inspire a community-wide cultural shift toward increased physical activity and healthy nutritional choices in Fort Worth. By providing tools for role model empowerment and behavioral awareness, FitWorth aims to act as a hub of coordinated and collaborative community resources, to generate momentum for a healthier future for Fort Worth.
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About FitWorth Healthy City Initiative: FitWorth is a family-focused initiative of Mayor Betsy Price and the Fort Worth City Council launched in September 2012 to address the growing trend of childhood obesity in the city.  In 2014, FitWorth became an independent program of Foundation for Wellness, Texas, tasked with promoting health and active lifestyles through an individualized and sustainable approach to community wellness.

Release date: 
March 8th, 2016