The goal of FitWorth’s Play initiative is to increase opportunities for underserved children to participate in lifelong sports and act as role models for their families and community. This program educates by promoting tracking opportunities to foster behavioral awareness and team-building physical activity challenges.

FitWorth Activity Grants: This sponsorship program funds youth participation in local runs, including running shoes and shared entry-fee costs at the CALF 5K and Zoo Run. It connects with local running clubs to help create a community based on participation in lifelong sports.

FitWorth Challenges: FitWorth sponsors team-based, incentivized competitions for families and corporations. Regular motivation and educational components help individuals make healthy choices during these timed events, turning these choices into life-changing habits.